Abstract: An artificial bait for use with a novel combined fish lure and bait holder is disclosed. The bait holder is formed of a strip of resilient spring-like material folded intermediate its length to provide two laterally spaced side legs adapted to clamp and hold the a bait inserted therebetween. A flat plate having two slots therein at one end receives the respective laterally spaced side legs of the bait holder therethrough. As the plate is moved along the length of the side legs from the fold thereof the side legs are moved toward each other to clamp and hold the bait. The combined lure, bait holder and bait rotates as it is pulled through the water. A length of fish line extends through an opening along the mid-line of the plate. The fish line has a fastening end for attaching to a fishline and a hook end provided with hook means.