Abstract: Disclosed herein is a platform utilizing data processing to accelerate sales by personalizing user interactions based on user behavior. Network-based sales platforms allow merchants to offer goods or services to customers online. However, existing technical solutions may lack the functionality that allows determining what goods and services would be of interest to a particular customer. The lack of such functionality may result in low conversion rates. As a result of the poor conversion rates, merchants incur unnecessary expenses in blanket advertising to customers who are unlikely to buy the advertised goods and services.