Abstract: A neon light display comprising seven segment modules of neon light tubes, and/or other segment configuration modules for special use. The neon light tubes comprise a serpentine configuration comprising a multi-row continuous tube. The serpentine configuration provides for improved visibility at night and at great distances. The modules are detachably secured to a housing which protects electric equipment such as transformers, inside a weather resistant structure. The modules are configured for efficient replacement, replacing an entire module rather than repairing individual segments in the field. The modules are screwed to a pair of rails and utilize high voltage plugs for electrical disconnection.