Abstract: A heel cup (44) permits the user to custom fit each foot to various shaped footwear, using adjustable bottom wall and side wall cushions (76, 246), thereby providing optimum comfort and safety whether simply walking or during vigorous sports activity. The heel cup includes bottom, side and heel portions (72, 74), an attachment mechanism secured at least to one of the portions, and an insole (54, 78) secured to a hook and loop attachment mechanism for supporting the foot. A complete adjustable insole is together used with an adjustable sidewall cushioning because it is difficult to reach into the interiors of footwear to make adjustments, such as installing moving or removing a cushion to obtain necessary comfort. Attachments for the insole may comprise tabs (158, 172, 188) to which the insole can be secured. A heel grip bracket (420) with a cushion (422) may be mounted on the heel portion of the bracket and one or more cushions (438) may be coupled to cushion (422) on its sides.

Abstract: A shoe insert that can be customized by the user to control pronation of the foot and to relieve or reduce stress at painful areas of the foot comprising a sheet of a natural material such as leather or a synthetic resin such as high density polyethylene capable of being deformed to the shape of the foot by the weight of the user. The sheet includes fastening hook or loop material on at least one surface whereby detachable cushioning elements can be attached to the film. The fastening material attached to the sheet is preferably a layer of loop cloth that continuously covers one or both surfaces of the sheet. The cushioning pads also contain a sheet of loop or hook material on one or both surfaces. When the insert with attached, spaced pads is placed in a shoe, the sheet deforms around and between the compressible pads due to the weight of the user and retains the shape when the weight is removed.