Abstract: A label positioner is provided to finally position tubular labels which have been partially applied to cylindrical containers by conventional label application machines. Incomplete application which may result from tight fitting tubular labels such as heat shrinkable sleeves, is corrected by a pair of rollers mounted parallel above a conveyor which carries the containers from the label application machine. The rollers are mounted horizontally and spaced apart to tangentailly contact the containers conveyed therebetween. The rollers have soft outer surfaces, and when the rollers are driven in opposite rotational directions, they apply a light brushing stroke which slides the labels to the bottom of the containers.