Abstract: The subject matter of the invention is a zone for the interactive presentation of an object comprising a user interface, a processing unit and a robotic arm. A user chooses a command by means of the user interface. The latter will transmit the chosen command to the processing unit. Said processing unit will make the chosen command correspond to a predetermined sequence stored in its storage memory. The processing unit will next cause a robotic arm to execute said sequence. Said robotic arm will execute said sequence, the consequence of which will be the initiation of a demonstration of the object displayed.