Abstract: An engagement tracking system is described herein that automatically scans, identifies, and tags available events to track, monitor, record, and report on various unique webpages and/or electronic/digital content sources for any domain(s) designated by a user. The system eliminates the need for manual tagging/coding yet allows users to easily administer the tracking, monitoring, recording, and reporting of events through a hosted user interface or through an integrated third-party reporting application. In some embodiments, the system automatically scans and identifies text-based telephone numbers, image-based telephone numbers, and call-to-action images to alter the content and images to generate a URI/hypertext reference in order to initiate a telephone call (either through dialing protocols or third-party software). Each URI/hypertext reference is then tagged to track, monitor, record, and report as with other events managed by the system.