Abstract: The invention provides a method for gift selection and fulfillment, especially suited to children, which comprises: contacting a potential gift giver by conventional advertising; providing information to the potential gift giver for contacting an order accepting system; obtaining an order from the gift giver that includes a set of gift selection criteria; supplying a computer program for comparing that is used for comparing the gift selection criteria with a set of gift selection rules; and generating a set of gift choices and storing the gift choices in a database record-keyed to a unique access code: notifying the recipient of the unique access code to make a gift choice by means of a connection to a computer network; generating a display of the available gift choices along with a personal message and photo of the gift giver, keyed to the unique access code; recording the recipient's gift selection and generating a delivery order for delivery of the gift selected to the recipient.