Abstract: A battery rod having falling protection design and an electronic cigarette are provided. The battery rod having falling protection design includes a battery cartridge, a connection unit and a charging assembly. The charging assembly includes an inner electrode, an insulation ring and an outer electrode; the outer electrode is inserted inside the battery cartridge, the insulation ring is inserted inside the outer electrode, the inner electrode is provided on the insulation ring, and the inner electrode and the outer electrode are located at internal and external portions of the insulation ring respectively. The outer electrode includes one end provided with a retaining section which may be retained on an end face of the battery cartridge and another end provided with an obstruction section which may obstruct the insulation ring from moving inward.