Abstract: An on-demand rich media presentation tool (ODRMPT) is disclosed that allows users to upload files, author a presentation with rich media content, deliver it to recipients and track viewing data. The tracked viewing data can include information about recipients' behavior regarding the presentation, e.g., if the presentation was viewed, how long it was viewed, how long a recipient spent viewing each page, whether the presentation was forwarded, whether a recipient viewed a video and how much of the video was viewed, and where the recipient was located when viewing the presentation.