Abstract: The subject matter described herein enhances the interaction of consumers with food packaging using cellphones and other portable scanners. Specifically, it enhances consumer's purchase decision and use decisions at key moments at home and store.
Abstract: A food chain procurement and consumption management service tailored to support consumer specific goals that may evolve and be altered over time. While described in terms of the preferred embodiment, the system for procurement and consumption management may be adapted to encompass products and services that are not food specific.
Abstract: A network of computers/portable devices that can capture context rich information about purchases and creates a shared secret system that can be used to exchange data between one or more retailers, one or more manufacturers and one or more consumers.