Patents Assigned to Klaviyo Inc.
  • Publication number: 20230004711
    Abstract: Methods and systems for improved template compilation are disclosed. The system can enable repeating the content of grouped components for each entry in a designated data array from a custom database. With the same design style, each of the iterated components can contain individually different content based on the custom variables in the array. The system can improve efficiency in creating the customized email template. Furthermore, by relying on the custom databases, the system can optimize the template customization process to create personalized templates that match the customer's interests as wells as the business's goals.
    Type: Application
    Filed: June 13, 2022
    Publication date: January 5, 2023
    Applicant: Klaviyo Inc.
    Inventors: Shresth Bhatnagar, Daniel Kezerashvili, Nikita Shenkman
  • Publication number: 20220414325
    Abstract: Methods and systems for optimized template data management are disclosed. By enabling direct access to the shared universal content data, the template management system can replicate the selected universal content either within one template or across several templates. Furthermore, the universal content can be a section that comprise sub-components or a block that comprises subblocks. The present subject matter can improve computer and network efficiency by eliminating duplicative universal content data.
    Type: Application
    Filed: June 13, 2022
    Publication date: December 29, 2022
    Applicant: Klaviyo Inc.
    Inventors: Shresth Bhatnagar, Daniel Kezerashvili, Nikita Shenkman
  • Publication number: 20220414686
    Abstract: Apparatuses, methods, and systems for automated testing and selection of multiple templates of a form. One method includes generating, by a server, at least a first template of the form and a second template of the form, each of the first template and the second template having at least a different content or a different behavior, assigning, by the server, a respective group of site visitors to the first template of the form and the second template of the form, wherein the assigning is random, and determining automatically, by the server, whether the first template of the form has a statistical advantage over the second template of the form. For an embodiment, automatically determining the statistical advantage includes collecting test data, generating estimates of success rates for the first template and the second template.
    Type: Application
    Filed: November 16, 2021
    Publication date: December 29, 2022
    Applicant: Klaviyo, Inc
    Inventors: Michael T. Lawson, Ally Hangartner, Maritza Ebling, Vinicius Aurichio