Abstract: An online coupon source can create mappings between UPCs and consumers. The mapped UPCs can then be provided to the consumers' mobile devices for display during checkout. After a retailer system scans a mapped UPC during checkout, it sends the mapped UPC to the online coupon source. The online coupon source uses the mapped UPC to identify the consumer and to retrieve the consumer's applicable coupons for use during checkout. Once a mapped UPC has been used to retrieve coupons, the mapped UPC can be unmapped to allow the UPC to be mapped to another consumer. A retailer system can send a mapped UPC in response to a tender type being selected during checkout.
Abstract: The present invention has been developed in response to problems and needs in the art that have not yet been fully resolved by currently available marketing systems and methods, particularly in the area of consumer packaged goods (CPG). Thus, these systems and methods are developed to connect the consumers, retailers, and CPG companies together to entice consumers to buy brands and products of the CPG company brands, while engendering brand loyalty.
Abstract: An advertising and promotion system including an electronic shopping cart display screen that provides wireless in-store advertising and promotions. In embodiments of the present invention, the advertising and promotion system includes a display unit attached to a shopping cart, a plurality of store-wide transceiver units, an audible alert component on the display unit for signaling receipt of information from the transceiver unit, a host computer for operating the advertising and promotion system, and a battery charger for powering the display unit. The display unit includes a liquid crystal display (“LCD”) panel for displaying animated graphic advertisements and other visual messages automatically exhibited in the proximity of a transceiver unit by a desired product display. The display unit may be interactive (i.e., capable of responding to user information requests and directions) or passive (i.e.
Type:
Grant
Filed:
May 31, 2001
Date of Patent:
June 26, 2012
Assignee:
Klever Marketing, Inc.
Inventors:
Mark A. Geiger, Paul G. Begum, Sean McElroy, Marlow Draney
Abstract: An advertising and promotion system including an electronic shopping cart display screen that provides wireless in-store advertising and promotions. In embodiments of the present invention, the advertising and promotion system includes a display unit attached to a shopping cart, a plurality of store-wide transceiver units, an audible alert component on the display unit for signaling receipt of information from the transceiver unit, a host computer for operating the advertising and promotion system, and a battery charger for powering the display unit. The display unit includes a liquid crystal display (“LCD”) panel for displaying animated graphic advertisements and other visual messages automatically exhibited in the proximity of a transceiver unit by a desired product display. The display unit may be interactive (i.e., capable of responding to user information requests and directions) or passive (i.e.
Type:
Application
Filed:
May 31, 2001
Publication date:
October 11, 2001
Applicant:
Klever Marketing, Inc.
Inventors:
Mark A. Geiger, Paul G. Begum, Sean McElroy, Marlow Draney
Abstract: A shelf mounted display sign designed in particular for supermarkets having product shelves with pricing tracks, the display sign having a mechanical shelf clip connected to a vertical battery canister that has a cap with indicator lights and a vertical sign bracket with a flexible sign having a side edge engaged in the vertical sign bracket, the shelf mounted display sign also including in one embodiment the electronic circuitry and components to function as a triggering device to remotely activate a product promotion or advertisement on a display or a shopping cart proximate the triggering device.