Abstract: Disclosed are methods, circuits, devices, systems and functionally associated computer executable code for digital catalog augmentation. A digital catalog interface module reads from a digital catalog data storage, directly or indirectly, one or more catalog data records constituting an offer listing within a digital catalog, wherein the offer listing may include a description of a specific product or service offering and/or links to execute a transaction relating to the offering. The system includes a Review Criteria and Sentiment Extractor (RCSE) to identify and convert one or more reviews posted on a review forum into one or more data records used to augment the offer listing within the digital catalog.