Abstract: Apparatuses, systems, and methods are provided for enabling conditional message content in a messaging system. The method includes receiving a message, examining the received message to determine content of the received message, selectively extracting at least one feature of the content of the received message, storing a representation associated with the content, associating at least a portion of the content with at least one set of data or metadata, determining at least one condition associated with one or more of the content or the at least one set of data or metadata, and selectively performing at least one operation on the content of the message based at least in part upon the determined at least one condition.

Abstract: Hyperlinked icons, images, and emoji may be shared by users in a real-time messaging environment, such as text messaging. A user may send a message including a clickable emoji to a receiving user, where the received clickable emoji is displayed in the message. If the received clickable emoji is selected by the receiving user, web content linked to the emoji is retrieved and displayed. Messaging server(s) monitor messages, events, and social trends collecting contextual data. Content providers use collected contextual data to efficiently deliver targeted content.

Abstract: Hyperlinked icons, images, and emoji may be shared by users in a real-time messaging environment, such as text messaging. A user may send a message including a clickable emoji to a receiving user, where the received clickable emoji is displayed in the message. If the received clickable emoji is selected by the receiving user, web content linked to the emoji is retrieved and displayed. Messaging server(s) monitor messages, events, and social trends collecting contextual data. Content providers use collected contextual data to efficiently deliver targeted content.