Abstract: According to one embodiment of the invention, a method of monitoring consumer calls placed to a business and conducted between a consumer and a business representative can comprise receiving a telephone call placed to a business from a consumer; directing the telephone call to a business representative for the business; recording a telephone conversation between the business representative and the consumer; storing the recorded conversation in a memory device; recording a plurality of conversations between a plurality of consumers and at least the business representative; providing the business representative with access to the plurality of recorded conversations in which the business representative participated so as to be able to play back at least one of the recorded conversations.