Abstract: A method and apparatus for making booklet type labels having at least one printed inner sheet includes apparatus for printing and assembling three webs which includes the provision of folding stations to enable a single web to be immediately and continuously folded after printing to produce one more inner label portions making up the booklet sheets. The press includes vertically stacked web support drums with associated printing stations wherein one of the drums is reversible to enable the simultaneous printing of two webs by the stack assembly including the printing of one web on both sides.