Abstract: Described are a process and an apparatus for transferring prints (18, 20) from a support (16) on to a substrate (10), wherein the support (16) is transported together with the substrate (10) through a station in which the substrate (10) having print portions (12) in succession in the direction of transportation movement is provided with the prints (18, 20) in accurate register relationship. This procedure uses on the one hand a substrate (10) having at least two rows of print portions (112) side-by-side transversely to the direction of transportation movement and on the other hand a support (16) which in the direction of transportation movement has between the prints (18) for print portions (12) disposed in a row one after the other in the direction of transportation movement at least one respective additional print (20).