Abstract: The invention relates to a system for content presentation of content signals such as video signals. A content presentation apparatus comprises a content signal receiver (201) receiving a content signal from a content source (203). The signal is stored in a memory (205). The memory is connected to a content analyser (207) which analyses the content and determines to which category of content this belongs. The apparatus further comprises a user preference profile processor (211) which determines a preferred presentation rate for different categories of content in response to a user input or a previous user behaviour. A playback controller (213) controls the playback of the content by setting the presentation rate to the preferred presentation rate of the user preference profile for the content category identified. Specifically, the invention provides for e.g. a fast forward button which fast forwards through unwanted content but plays at normal rate during user preferred content.