Abstract: Method and system are provided to facilitate social ecommerce. A computer-implemented social ecommerce service may be deployed at one or more server computer systems that may be referred to, collectively as a provider system. A provider system may be in communication with one or more merchant computer systems and one or more on-line social network systems. The social ecommerce service executing at the provider system may be configured to interact with an on-line store and an on-line social service in order to facilitate a process of social ecommerce.