Abstract: A method and an apparatus for wrapping an elongated article with using a tranfer printing film are provided. A transfer printing film comprising a substrate film and a pattern-decorated transfer layer on the substrate film is drawn out from a roll thereof, and fed to a surface of the article which is conveyed horizontally by the convey rollers. The printing film is subject to an adhesive application during the travel to the article on the rollers. A hot melt type adhesive is employed as the adhesive, which type of adhesive can be easily regulated in thickness by an applicator. The printing film adheres to the article by the thick hot melt type adhesive to the article surface, and pressed with heat to transfer the decorated transfer layer with adhesive together integrally.