Abstract: A service to manage customer/user engagement, sweepstakes, games, contests, loyalty programs and scavenger hunts is disclosed. The user of an end user device moves to different locations and sends back information regarding the user's location to the service. The service can be updated/adjusted real time to automatically track users, points, entries, location, and multiple step scavenger hunts. The service may send the user to different locations where the user can obtain prizes. Companies can engage with their customers in new ways by leveraging and modifying mobile technology. In one implementation locations, address book, on device animations, randomized unique identification generated by a device during the contest can be modified in real time during operation of the service.

Abstract: A service to manage sweepstakes, games, contests, loyalty programs and scavenger hunts is disclosed. The user of an end user device moves to different locations and sends back information regarding the user's location to the service. The service can be updated/adjusted real time to automatically track users, points, entries, location, and multiple step scavenger hunts. The service may send the user to different locations where the user can obtain prizes. Companies can engage with their customers in new ways by leveraging and modifying mobile technology. In one implementation locations, address book, on device animations, randomized unique ID generated by a device during the contest can be modified in real time during operation of the service.