Abstract: In one embodiment, a system is provided that includes a storage component configured to store first information pertaining to a plurality of beverages, the first information including, for each beverage, information assets associated with the beverage, and second information pertaining to a plurality of restaurants, the second information including, for each restaurant, a list of beverages from the plurality of beverages that are offered for sale by the restaurant. The system further includes a processor configured to transmit at least a portion of the first information and the second information to a plurality of handheld electronic devices used by customers at the plurality of restaurants, the transmitted portions enabling a customer dining at a restaurant to view, via the customer's handheld electronic device, the list of beverages offered for sale by the restaurant and the information assets associated with each beverage.