Abstract: The modular display system having multiple sections which would be placed around the perimeter walls of a retail store. Each section includes two posts for attachment of brackets which hold the horizontal shelves for the merchandise. Each post comprises two perimeter standards positioned vertically. Each perimeter standard is slidably engaged within a vertical sleeve for structural rigidity. Positioned at the bottom of each standard is a foot bracket which is secured to the floor. The height of the display system is adjusted by having a leveler adjustment screw which extends into the foot and into a leveler arm positioned in between the two standard sleeves adjacent the floor. Two outriggers extend from in between the two standard sleeves to an outrigger bracket which is mounted on the wall. Preferably, the two outriggers are positioned in the general vicinity of the top and the bottom of the vertical standards.