Abstract: This invention concerns a sports bag such as a golf bag equipped with an organizer insert. In another aspect the invention concerns an organizer insert for a sports bag such as a golf bag. The invention involves an apertured plate, with each aperture being sized and shaped to comfortably receive, for example, a golf club handle. Side walls extend below the plate to define a single compartment beneath each aperture. A spacer is associated with the side walls to keep them in fixed relationship with each other as they extend downwards. A retainer is associated with each compartment to grip a golf club handle and resist its removal from the bag. Golf club handles may be dropped or pushed into the bag through the apertures in the plate. They are gripped by the retainers and are kept relatively still inside their respective compartments. In this way the clubs will be retained in fixed relative locations within the bag, and will be unlikely to fall out of the bag during normal handling.