Abstract: A merchandise display system wherein the merchandise and the "gift" packaging for it are separately displayed on the same rack or in the same display, permitting a customer to select and package one or more products so as to create a "gift" collection or assortment, wherein the packaging or container for the various selected products is displayed in the same display as the products. Preferably, the packaging or container bears indicia such as a trademark or trade dress that is the same as, or visually complements, that of the products themselves.