Abstract: Described herein are methods and apparatus for providing a reputation-building voluntary digital commerce system. Under this system, a new type of payment referred to herein as a “Compelled Payment” is a voluntary digital payment that contributes to building the consumer's reputation (the “C-Rep”). The C-Rep is, in certain embodiments, a quantity which has one or more attributes that provide a measure of the consumer's stature, in absolute terms or in comparison with others. In a compelled payment system, the consumer's C-Rep may determines significant aspects of the consumer's digital experience such as the speed, variety, currency (i.e. how recent), quality and quantity of digital content, goods or services (i.e. the wares) the consumer is offered or is able to access anywhere in the consumer's digital experience with C-Merchants.