Abstract: Radio broadcasting equipment and functionality enable a radio broadcaster to reduce the size of an interference overlap resulting from main transmitter and booster signal transmitter overlap during zone casting by using an alternate main transmitter with an antenna pattern that differs from the main transmitter antenna pattern during zone casts. Radio broadcasting equipment is also provided that provides a mechanism to ensure that the handoffs occur in the gaps between songs, advertisements, or other content of both the main and the zone casting signals.

Abstract: A plurality of auxiliary transmitters associated with at least one main transmitter, transmitting broadcast area wide programming for their respective broadcast areas, wherein a mechanism enables switching on transmission of localized auxiliary information content by at least one of the plurality of auxiliary transmitters, wherein the at least one of plurality of auxiliary transmitters transmits localized auxiliary information content on a single frequency network transmission frequency, and wherein the localized auxiliary information content includes a data item that enables retrieval of promotional information from a remote server, when the data item is analyzed by a software application.