Abstract: How to determine the price of a product, which includes any goods or services, is always a challenge task. One of the reasons is the difficulty of finding the prices of competitive products. Thus, most companies simply calculate the price by adding a markup to the cost. The markup is determined by experience, which could be inaccurate, or after an extensively manual survey of the prices of competitive products, which is time-consuming. The present invention allows sellers to automatically determine the price of a product by comparing the competitive products searched from the Internet.