Abstract: An automated, computerized method for processing leads is disclosed. The method according to an exemplary embodiment of the present invention includes the steps of aggregating and storing leads from a plurality of lead suppliers, and storing lead order criteria information and lead source selection information for each of a plurality of lead buyers. Further to the method, the lead order criteria information and lead source selection information are used to allocate and distribute the stored leads to the plurality of lead buyers. In addition, lead distribution prioritization information is stored, and the distribution of the leads is implemented as a function of the lead distribution prioritization information.