Abstract: A lamp unit includes a flexible base member, a conductive pattern layer forming a conductive pattern on the base member and maintaining a bent shape of the base member when the base member is bent, and LED lamps mounted on the conductive pattern layer and emitting light when a current is applied thereto. The lamp unit can be bent according to the shape of an object on which the lamp unit is to be installed.

Abstract: Provided is a light emitting diode (LED) lamp assembly having an increased light incidence angle by fixing unit LED lamps fixed on a substrate at various angles. The LED lamp assembly includes a substrate having a socket portion and an LED mounting portion, first unit LED modules installed on both surfaces of the substrate and irradiating light onto the both surfaces of the substrate in a frontward direction, and second unit LED modules irradiating light onto the both surface of the substrate in directions other than the frontward direction. In the LED lamp assembly, since first and second unit LED modules having light irradiation units formed at different positions are installed on both surfaces of a single substrate, light can be irradiated in a radial direction.

Abstract: Provided is a lamp unit configured such that light emitted from a lamp is irradiated in a constant irradiation direction when the lamp unit is installed on one surface of a vehicle having a curvature. The lamp unit includes . Therefore, the lamp unit can be mounted in an easily modified manner according to the shape of an object on which the lamp unit is to be installed. In addition, since the lamp unit is fabricated in a simplified manner, the fabrication cost can be reduced.