Abstract: The present invention provides methods and apparatus for associating Products with Emotional Qualifiers and Decision Makers with Emotional Motivators. The associations may then be used to provide advice on a decision to Decision or other decision.
Abstract: The present invention provides methods and apparatus for assessing Emotional Motivators of a user and providing a Media Indicator of how compatible a particular subject is to a particular represented via an alphanumeric value associated with each subject evaluated. A Total Personal Values profile may be generated for each user and referenced in generating the alphanumeric value associated with a subject.
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