Abstract: A system for modifying a cursor image, as displayed on a video monitor of a remote terminal, to a specific image having a desired shape and appearance. The system stores cursor image data corresponding to the specific image, and a cursor display code. The cursor display code contains information in response to which the cursor image is modified to the specific image. A server computer transmits specified information to the remote terminal. The information includes at least one cursor display instruction. The cursor display instruction is operable to modify, in conjunction with the cursor information and the cursor image data, a cursor image displayed by a display of the remote terminal in the shape and appearance of the specific image.

Abstract: A system and method for delivering cursor-based content, such as advertising content is disclosed. The system may include an advertising server having a network interface for coupling the server to a computer network. The server includes a processor having software associated therewith to implement a delivery method. The software may receive a request for cursor-based advertising content, select cursor-based advertising content based on the request, deliver the selected cursor-based advertising content, deliver instruction code for displaying the cursor-based advertising content on a user computer instead of, or in conjunction and association with, a cursor image displayed on a users computer, and deliver instruction code for recording and reporting data related to a user's cursor position.

Abstract: A system for displaying advertising content includes a client computer having a display device, a processor, a network interface, and a graphical user interface including a cursor. The client computer is arranged to receive advertising content data from a remote computer via the network interface. The advertising content data includes cursor display data for displaying a promotional image. The processor is coupled to the display device and modifies the cursor in accordance with the promotional image in response to a predetermined event. The promotional image may include elements such as animation, a satellite image, a sprite image, promotional text, and a combination thereof.