Abstract: Methods and apparatus, including computer program products, are provided for an intelligent, continuously active purchasing assistant. The method may include receiving at least one customer specification from at least one potential customer of an expression of an interest in a purchase, the expression of the interest in the purchase comprising at least an interest lifetime; receiving a customer geolocation; receiving at least one supplier specification from at least one supplier of an inventory item; creating a continuous, real-time distribution channel comprising at least one match of the at least one customer specification and the at least one supplier specification of the inventory item, wherein the real-time distribution channel is sustained during the interest lifetime; and conducting an exchange wherein the inventory item is made available to the at least one potential customer. Related apparatus, systems, methods, and articles are also described.