Abstract: A method for identifying and using traffic information including media information is includes receiving traffic data for a location, the traffic data including a media object and a media-type identifier that enables a determination of a type associated with the media object. The method also includes determining, based on the media-type identifier, the type of the media object included within the received traffic data and identifying the media object within the received traffic data. The method further includes enabling retrieval of the media object based in part on the identified media object.