Abstract: A method for increasing the awareness and exposure of a brand including providing a plurality of competitive activities each capable of ascertaining a winner from among entrants, each competitive activity providing a contest utilizing a contest product, providing a sponsor having a brand-name product, selecting from the plurality of competitive activities one or more competitive activities where the brand-name product is related to the contest product, providing advertising opportunities to the sponsor associated with the competitive activity, inviting a plurality of entrants to compete in the competitive activity, and ascertaining a winner from among entrants by conducting the competitive activity. The competitive activities may include performing a task related to a trade, and the brand-name product may be associated with the trade. The brand-name product may be used in the competitive activity.