Abstract: A system and methodology which provides a content management functionality that presents content to a viewing user in a manner which is compelling, logically organized and in a fashion which is intended to display the content of most interest to a user more prominently. According to various embodiments of the present invention, presentation to a viewing user may be in the form of a newsfeed which presents content as a list of content entries which are classified by subject matter and ranked for prioritization in viewing prominence according to various criteria.