Abstract: A cosmetic which includes from about one to about ten parts ethyl cellulose, from about one to about ten parts of a cosmetic pigment, from about 70 to about 95 parts of an organic solvent, and from about one to about ten parts of an alcohol soluble and water insoluble resin. The resin is a polymer which includes one or more of the following monomers: octylacrylamide, acrylate, butylaminoethyl methacrylate, and methyl methacrylate, hydroxypropyl methacrylate, polyvinyl acetate.

Abstract: An improved cosmetic employing a coloring agent and a plasticizer in a volatile solvent includes a film-forming agent which preferably has as components an Amphomer and ethyl cellulose, as well as a cosmetic pigment. The resultant cosmetic is water insoluble and has a staying power far greater than that of conventional lipstick. The novel cosmetic will not smear and come off on beverage receptacles, fabrics or the human skin once it drys. The finish is so sheer that the cosmetic can be applied in at least three successive layers without caking up or cracking. Once applied in this fashion, while allowing each layer to dry between each successive application, a person can shower, swim, smoke, kiss and imbibe beverages without leaving stains from the cosmetic on coffee cups, cheeks or collars. Compositions for enhancing the finish of the cosmetic are also provided. Such compositions transform the finish of the cosmetic from a matte to a high-gloss finish.

Abstract: An improved lip cosmetic employing a coloring agent and a plasticizer in a volatile solvent includes a film-forming agent which preferably has as components an AMPHOMER and ethyl cellulose, as well as a cosmetic pigment. The lip cosmetic of the invention includes between about one and about ten parts of an alcohol soluble and water insoluble resin, between about one and about ten parts ethyl cellulose, between one and about ten parts of a dispersion of cosmetic pigments in castor oil, and between about seventy and about ninety-five parts of an organic solvent. The resultant lip cosmetic is water insoluble and has a staying power far greater than that of conventional lipstick. The novel lip cosmetic will not smear and come off on beverage receptacles, fabrics, or the human skin once it drys. The finish is so sheer that the lip cosmetic can be applied in at least three successive layers without caking up or cracking.