Abstract: The present invention provides a database naming convention that enables each and every column name within the database to be unique within the given database; each row to have a unique identification number; and any field of information to be recovered using a single key value. The database naming convention allows for very efficient database management, and also allows for increased automation within the database. The database naming convention accomplishes this by registering and assigning a unique value to every table created within the database, and that unique value is used as a precede value for the column name.