Abstract: A method of selecting, purchasing and receiving a cannabis product by a consumer includes purchasing a cannabis-related magazine; downloading a cannabis-related software application on mobile communication device; initiating operation, at the mobile communication device, of the cannabis-related software application; and/or scanning a QR code on a page of the cannabis-related magazine, utilizing a camera of the mobile communication device, the QR code related to a cannabis strain that the consumer has identified. The method further includes downloading digital content files associated with the cannabis strain to the mobile communication device; and displaying the digital content files associated with the cannabis strain on a monitor or screen of the mobile communication device.