Abstract: The present invention includes systems, apparatuses, methods and computer executable code for facilitating broadcast, publication and/or sharing of video from a user device to one or more other user devices in a social networking environment. According to some embodiments of the present invention, there may be provided systems, apparatuses, methods and computer executable code for facilitating live broadcast of video captured by a user device image sensor to one or more other users associated with the broadcasting user within a social networking site (e.g. facebook).