Abstract: A social media application for a media content providing platform for interaction and communication between and among audience members concerning the media content. The social media application includes a graphical user interface having a crowd representation section for providing a virtual crowd experience through visual representations of audience members attending the event. Accordingly, the social media application permits a user to review profile information associated with other audience members and communicate with audience members concerning the media content being displayed, in real-time. The social media application permits the media content provider to communicate with audience members, and to obtain information about the audience members.