Abstract: A system for combining media delivery mechanisms such as television and the Internet to provide an entertaining production. In a preferred embodiment, a large-scale “contest” in the form of a bounty hunt uses tens of thousands of registered users, or agents. The agents are assigned to track down, identify and “capture” a single “runner.” The runner is an unknown individual who must elude capture for 30 days to win a money prize. The runner is given goals to achieve throughout the 30 day period. Goals can be to visit a store or restaurant in a specific city, or perform other tasks. Hints about the runner's whereabouts and goals are provided to the agents. Agents score points and can collaborate in groups called “syndicates.” A website provides information in association with televised broadcasts of the contest events. For example, the televised broadcasts include images of the runner in past or current locations.