Abstract: The subject matter described herein relates to transmitting and displaying a channel of a television to a non-subscriber when a subscriber is viewing the channel so that both the non-subscriber and the subscriber can simultaneously view the channel. A channel is displayed to a subscriber of a service offering the channel. A presence status of the subscriber is monitored. The presence status characterizes a subscriber presence for viewing the channel. The presence status is displayed to one or more contacts of the subscriber, including the non-subscriber. The channel can be simultaneously displayed to the subscriber and the contacts of the subscriber for as long as the subscriber views the channel until a predetermined period of time. Related methods, apparatuses, systems, techniques and articles are also described.