Abstract: The subject matter described herein relates to transmitting and displaying a channel of a television to a non-subscriber when a subscriber is viewing the channel so that both the non-subscriber and the subscriber can simultaneously view the channel. A channel is displayed to a subscriber of a service offering the channel. A presence status of the subscriber is monitored. The presence status characterizes a subscriber presence for viewing the channel. The presence status is displayed to one or more contacts of the subscriber, including the non-subscriber. The channel can be simultaneously displayed to the subscriber and the contacts of the subscriber for as long as the subscriber views the channel until a predetermined period of time. Related methods, apparatuses, systems, techniques and articles are also described.

Abstract: The current subject matter describes displaying multimedia data on a graphical user interface of a user device (for example, a smart television set) during a display of a video channel in accordance with an aesthetic display design and based on effective interaction between the user device and an input device (for example, remote control device) configured to interact with the user device. Related methods, apparatuses, systems, techniques and articles are also described.