Abstract: A system, method and apparatus are described for improving video production technology. A video production server receives livestream videos from spectators at live events. The video production server creates video-on-demand presentations based on the livestream video clips. The video production server may also receive natively-created video clips of live events after live events have ended. The natively-created video clips each comprise location, date and time information as metadata. When natively-created video clips are received by the video production server, each clip is associated with a particular, past live event by comparing the location, date and time information of each clip to a database of live events identified by each event's location, date and time.