Abstract: A Universal Geographic Database (“UGD”) is provided that includes a real-time, automated registry/clearinghouse for the publication and retrieval of real-world locations and location-related information for businesses and other entities. By this registry, entities may publish their location and location-related information in a single place, and information services and their users can refer to this single place, via telecommunications devices, to obtain static, real-time location and location-based information about the registered locations. Each UGD record is keyed by a proprietary location address (PLA) based on the World Geographic Referencing System (WGRS). PLAs may be used as key reference and addressing terms, e.g., imbedded in digital documents, websites, GPS devices, or other information services to provide links to maps, directions, and information in the registry related to such locations.