Abstract: A system architecture of a gift transaction system is disclosed. The gift transaction system can include a buyer interface module, a recipient interface module, a merchant backend interface module, a store front interface module, a curation module, a reminder module, an analytics module, or a media plug-in interface module. A method of operating the gift transaction system under the system architecture includes: providing an embedded widget on a website to determine gift intent to initiate a gift transaction by a buyer account for a recipient account; generating a gift buyer interface for a first client device to personalize a gift package including a gift item; generating a gift recipient interface for a second client device to customize the gift package; and communicating with a merchant backend system to complete the gift transaction to ship the gift package.

Abstract: A gift transaction system with a buyer interface is disclosed. The buyer interface facilitates personalization by a buyer of a gift package to send to a recipient. A method of operating a gift transaction system with the buyer interface includes: determining gift intent of a buyer account to send a gift item in a gift transaction; generating a buyer gift interface to receive a recipient contact entry of a recipient in response to the determined gift intent; generating an interactive gift notification to the recipient contact entry to receive a confirmation of the gift transaction; and sending a notification to a merchant store to ship a gift package to the recipient in response to receiving the confirmation.

Abstract: A system architecture of a gift transaction system is disclosed. The gift transaction system can include a buyer interface module, a recipient interface module, a merchant backend interface module, a store front interface module, a curation module, a reminder module, an analytics module, or a media plug-in interface module. A method of operating the gift transaction system under the system architecture includes: providing an embedded widget on a website to determine gift intent to initiate a gift transaction by a buyer account for a recipient account; generating a gift buyer interface for a first client device to personalize a gift package including a gift item; generating a gift recipient interface for a second client device to customize the gift package; and communicating with a merchant backend system to complete the gift transaction to ship the gift package.

Abstract: Systems and methods for enabling gifting of a gift product on a merchant store front determine eligibility of an abstract product available for purchase on the merchant store front to be selected as a gift product, the abstract product representing a set of all available SKUs for a given product, a gift product representing a subset of all available SKUs for a given abstract product, and the subset including less than all available SKUs for the given abstract product and greater than one available SKU for the given abstract product; generate and place an embedded widget on the merchant store front to determine gift intent to initiate a gift transaction of the gift product; assign at least one representative SKU to represent the gift product; and mimic an orchestrated transaction between a user and the merchant store front prior to final selection of a specific SKU of the gift product.

Abstract: A gift transaction system with a recipient interface in the form of an interactive gift notification is disclosed. The interactive gift notification facilitates customization of a gift package sent from a buyer as well as providing an interface to exchange the originally intended gift item. A method of operating the gift transaction system includes: receiving a gift transaction to send a gift item to a recipient from a buyer; generating an interactive gift notification for the recipient based on the gift transaction; receiving a shipping address for the gift transaction through the interactive gift notification; and sending a notification to a merchant store to ship a gift package including the gift item to the shipping address.

Abstract: A gift transaction system with a buyer interface is disclosed. The buyer interface facilitates personalization by a buyer of a gift package to send to a recipient. A method of operating a gift transaction system with the buyer interface includes: determining gift intent of a buyer account to send a gift item in a gift transaction; generating a buyer gift interface to receive a recipient contact entry of a recipient in response to the determined gift intent; generating an interactive gift notification to the recipient contact entry to receive a confirmation of the gift transaction; and sending a notification to a merchant store to ship a gift package to the recipient in response to receiving the confirmation.

Abstract: A system architecture of a gift transaction system is disclosed. The gift transaction system can include a buyer interface module, a recipient interface module, a merchant backend interface module, a store front interface module, a curation module, a reminder module, an analytics module, or a media plug-in interface module. A method of operating the gift transaction system under the system architecture includes: providing an embedded widget on a website to determine gift intent to initiate a gift transaction by a buyer account for a recipient account; generating a gift buyer interface for a first client device to personalize a gift package including a gift item; generating a gift recipient interface for a second client device to customize the gift package; and communicating with a merchant backend system to complete the gift transaction to ship the gift package.