Patents Assigned to LOOPME, LTD.
  • System and method for real-time optimization and industry benchmarking for campaign management
    Patent number: 11157947
    Abstract: A system for collecting brand awareness and advertising campaign performance results in real-time. Embodiments allow the system to adapt (e.g., machine learning) to target advertisements to users that are most likely to be influenced by exposure to a brand awareness advertising campaign, and present results, in real-time, via a data exchange for an advertiser to monitor performance and benchmark performance against similar campaigns across the industry.
    Type: Grant
    Filed: August 16, 2017
    Date of Patent: October 26, 2021
    Assignee: LOOPME, LTD.
    Inventors: Stephen Upstone, Marco Van De Bergh, Leonard Newnham