Abstract: Connections (e.g., click-throughs) for online campaigns are steered. A plurality of UIOs and parameters for configuring a campaign (e.g., advertisement campaign) for the plurality of UIOs is received. UIOs comparable to each of the plurality of UIOs of the campaign are automatically identified and displayed in as an array of options that can be selected for more detailed information. A distribution of connections is predicted from resulting from displays for the plurality of UIOs of the campaign, based on historical information of connections for the identified comparable UIOs.
Type:
Grant
Filed:
March 1, 2016
Date of Patent:
November 19, 2019
Assignee:
Lotlinx Canada Manitoba, Inc.
Inventors:
Lance Timothy Schafer, Jeremy Ryan Charney, Leonard Short, Robert Vucic, Denise Feulner