Abstract: A consumer gaming loyalty system, which can include: an electronic data processing system operated by a loyalty program operator, the electronic data processing system being independent of a state lottery and a lottery retailer; and a user account defined within the data processing system, the user account configured to store a lottery transaction history provided by at least one of a consumer, the state lottery, the lottery retailer, and the loyalty program operator; and wherein the electronic data processing system is configured to provide least one contest to the consumer through the user account, and the contest is provided by the loyalty program operator independently of the state lottery and a lottery retailer contest.